Au Départ at Jeffrey
NYC February 2020 - Au Départ is in a New York state of mind. In celebration of the newly relaunched French luxury lifestyle brand’s retail partnership in the USA with Jeffrey, a cocktail party was hosted at the beloved designer concept store in the Meatpacking district. Taking place on Tuesday, February 11th in the midst of New York Fashion Week Fall 2020 events, the cocktail party was hosted by retail mogul Jeffrey Kalinsky and Au Départ CEO Gianfranco Maccarrone and co-hosted by US actor Nicholas Braun. With an immersive experience mood, Au Départ created its signature reflective monogram Black Box – a social media moment not to be missed for its silhouette-producing images – that was installed in the store in the stylized home-like setting signature to Au Départ retail environments. From 7 to 9 pm, DJ Harley Viera Newton’s stylized sound entertained guests while discovering a curated selection of the Au Départ handbag collection as well as key innovative trunks such as the DJ console and sound system.